From Standard to Standout How Customization Boosted My Restaurant's Online Orders

How Customization Boosted My Restaurant’s Online Orders

I introduced meal customization in my restaurant's online orders and saw loyalty and sales soar. It's more than food; it's personalized service.

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When I first toyed with letting our customers tweak their orders online, I didn’t realize how significant this would be. It was more than just adding an option to pick different sauces or sides; it was about connecting with my customers, understanding their unique tastes, and sometimes, their dietary needs.

🤣 “Offering customization was like hosting a personalized feast, where each customer became the chef of their own meal, driving up orders as they savored the power of choice.” Quote of the day

Learning As I Went

Folks really appreciated being able to have their meal just the way they wanted it. Whether it was swapping out a side or picking a dairy-free option, it made them happy. And happy customers are what I’m all about. It was a bit of a learning curve though, figuring out how to balance offering enough options without making things too complicated, but it was definitely worthwhile.

Building Bonds with Customers

People weren’t just ordering food; they were creating their perfect meal. And they loved it. I remember reading somewhere that about 20% of people are willing to pay more for something customized. Well, I saw that happen right in front of me. It wasn’t just about the extra bucks; it was about seeing the same people returning because they knew we’d get their meal just right.

Watching Online Orders Climb

People were not just sticking around on our site longer, playing with their food choices, but they were also more likely to hit that “order” button at the end. And, they willingly paid a bit extra to get exactly what they wanted. A friend of my told me that about 80% of folks are more likely to buy from you if you offer them a personalized experience. Seeing our sales, I believe it.

It was not just order customization that made the difference, it was lots of little things we changed like adding third-party delivery services to our website to serve those who wanted delivery.

The Tech Side of Things

Setting up our system so customers could customize their orders was a bit daunting at first. Once we got the hang of it, it was smooth sailing. It wasn’t just about slapping some extra options on the website; it was about making sure the options were what our customers wanted. 

Going the extra mile to offer something as simple as customization has genuinely paid off. Not only in sales but in the kind of relationship we’ve built with our customers.

Before selecting an online ordering system, take a look at our straightforward guide. It will assist you in comprehending the variety of choices accessible, enabling you to pick the best online ordering system for you which fits your needs.

Sandra, author and restaurateur at Eatout Ordering

Author Bio

Sandra has over 10 years of experience in the restaurant industry and has successfully implemented online ordering systems in multiple establishments.